A mechanical engineer and MBA who spent twenty years inside B2B sales organisations before founding ACEYantraa — because the same broken pattern kept showing up, across six completely different industries.
Twenty years inside B2B sales organisations, across six industries that don't usually get compared to each other — BFSI, Manufacturing, Fintech, Retail, FMCG, Online. Different products, different buyers, completely different sales cycles. And underneath all of it, the same four gaps, again and again: founder-dependent sales, no defined ICP, no real pipeline discipline, no playbook for the next hire to inherit.
150+ salespeople hired and ramped. ₹125Cr+ in revenue built directly. Not as an outside advisor watching from a deck — inside the function, running the number.
The engineering degree — and the MBA that followed it — matter more than they look like they should. Sales gets treated as a talent — something a person either has or doesn't. Engineering doesn't work that way. Systems work or they don't, and the fix is diagnosis, not motivation. ACEYantraa exists because that's true of sales too, and almost nobody in the Indian B2B market is building it that way.
"Closing is an art — building a company that closes without you is an engineering problem"
Where the cost of a broken pipeline shows up as forecast error the board actually notices.
Where revenue and margin get treated as separate problems, when they're usually the same one.
Where speed to close matters, but so does a process that survives an audit.
Where cycle length is the whole game, and nobody's measuring it precisely.
Where the "customer" and the "buyer" are rarely the same person in the room.
Where "more traffic" gets blamed for what's actually a conversion problem.
Including work across
Revenue is four numbers — deals, deal value, win rate, cycle length. Lead volume touches exactly one of them. Chasing more leads when the leak is elsewhere just makes the wishlist longer.
Pipeline added, meetings held, proposals sent, conversion rate, cycle speed — owned in writing, every week. Revenue itself is a lagging number with too many variables outside anyone's control to honestly promise.
No template gets applied on day one. Every engagement starts with an audit of your actual pipeline data, your actual team, your actual buyers — the system gets built from what's really there.
You'll speak directly to Rohan — not an associate, not a project manager. We look at your pipeline together and I'll tell you honestly whether this is a fit.