Tier 03 · DFY · Capped at Two Seats · Fractional Sales Head

Your sales team, finally performing — without you in every deal

An embedded sales leader who takes ownership of your leading indicators, runs the team's reviews, and reports weekly — at a fraction of the cost, risk, and ramp time of a full-time VP Sales hire.

Book the Free Diagnostic Call → Is This You?

From ₹1,95,000 + GST/month · 12-month minimum · Two seats at a time

📅Start this week

No 3–6 month hiring cycle, no ramp period.

💼Fully embedded

Leads team reviews. Joins key client calls. Owns the pipeline.

👤Always Rohan

No associates. No substitutes. Ever.

🚪Exit clause

If leading indicators stay red, there's a defined way out.

Thinking of hiring a salesperson instead? Read this before you do →

Is This Right for You?

This Tier Is Not for Everyone — It's for Leaders Who Recognise Themselves Here

01

The founder who raised recently and can't exit sales

Funding closed in the last 12 months. You're still the most reliable — often the only — closer in the company. There's no system to hand the function to yet.

02

The founder whose sales leader just left

The role is open now. You need it covered immediately, not in 6 months once a search concludes.

03

The founder already running a fractional CMO or CFO

Marketing generates leads. Finance demands revenue metrics. Nobody owns converting the pipeline in between — that's the exact gap this tier closes.

04

The board is asking for pipeline metrics you can't produce

Investors want conversion data and a credible sales plan. You need the function covered by someone who can walk into that board meeting and own the narrative.

What's Owned, What Isn't

The Scope, Written Down — Not Left to Assumption

Owned

Sales reviews & team leadership

I run the cadence — weekly pipeline reviews, individual coaching on live deals, the reporting rhythm.

Owned

Leading indicators, in writing

Pipeline added, meetings held, proposals sent, conversion rate, cycle speed — reported weekly, no surprises.

Owned

Pipeline & process architecture

The system underneath the team — built, maintained, and improved for as long as the engagement runs.

Advisory

Hiring & comp design

I'll advise on the next sales hire when you're ready — the decision and the offer stay yours.

Excluded

Revenue target ownership

Revenue is a lagging number with variables — pricing, market, product — outside anyone's control to honestly promise.

Excluded

HR authority

Hiring, firing, and compensation decisions stay with the founder, always. Written into the engagement terms.

The Real ROI Question

Full-Time VP Sales vs. Fractional Sales Head

Full-Time VP SalesFractional Sales Head
Annual cost₹35–55L CTC + recruitment fee~₹23.4L/year, no recruitment fee
Time to start3–6 month searchThis week
Ramp period6–9 months to productivityDay one — 20 years of pattern recognition
ESOP / equityOften expectedNone
Exit risk~40% don't survive 12 monthsExit clause if indicators are missed
SeniorityVaries entirely by hire20 years, 6 industries, ₹125Cr+ built

If closing one additional ₹30–50L deal a quarter through better process and coaching pays for the entire engagement — the math tends to answer this question on its own.

Honest Answers

Questions We Get Asked Before Every Engagement

A full-time VP Sales runs ₹35–55L a year before you know if it works. This tier runs roughly ₹23.4L over 12 months — with day-one impact, no equity, and no severance risk if it doesn't work out. The real comparison is what another year of founder-led sales costs you.

Embedded leadership needs a real cycle to show in the numbers — hiring, coaching, and pipeline maturity all take longer than a quarter. If you want a lower-commitment test first, the Revenue Engine (4 months) or the Playbook (3 months) are the right entry points.

This tier is embedded, weekly, hands-on leadership — the kind that degrades past a couple of engagements at once. Two seats keeps the attention real instead of spread thin.

Reviews and coaching run on a weekly virtual cadence regardless of location — remote hasn't compromised the leading indicators in any engagement.

The Next Step

30 Minutes — An Honest Read on Whether This Fits

We'll look at your current sales structure together, name the biggest constraint on revenue, and I'll tell you honestly whether — and how — this tier helps.

Free 2-Minute Check

Is Your Sales Process Actually Broken?

Answer 5 questions, get a Sales Velocity Score against your own pipeline.

Take the quiz →